http://www.icopartners.com/blog/archives/1086 Online games consulting and services Tue, 07 Feb 2012 20:01:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.icopartners.com/blog/archives/1086/comment-page-1#comment-1646 appitalism Tue, 02 Mar 2010 20:51:29 +0000 http://www.icopartners.com/blog/?p=1086#comment-1646 There definitely needs to be more thought about the return visitor hooks and game experience and design- I do think that the FarmVille etc. Facebook games have pushed the envelope in terms of social participation and involvement. There definitely needs to be more thought about the return visitor hooks and game experience and design- I do think that the FarmVille etc. Facebook games have pushed the envelope in terms of social participation and involvement.

]]> http://www.icopartners.com/blog/archives/1086/comment-page-1#comment-1640 Steven Davis Tue, 09 Feb 2010 22:17:10 +0000 http://www.icopartners.com/blog/?p=1086#comment-1640 Excellent article. Deep integration of CRM with account and player data should be done routinely. Do you recommend any particular tools? We've moved to SugarCRM (open source) for our corporate capabilities, but it probably could be used to help with this kind of capability. Excellent article. Deep integration of CRM with account and player data should be done routinely. Do you recommend any particular tools? We've moved to SugarCRM (open source) for our corporate capabilities, but it probably could be used to help with this kind of capability.

]]> http://www.icopartners.com/blog/archives/1086/comment-page-1#comment-1639 Jurie Horneman Tue, 09 Feb 2010 16:54:11 +0000 http://www.icopartners.com/blog/?p=1086#comment-1639 Great article - it throws a lot of light on the 'games as a service' mindset that we need in the F2P world. There's so much we can learn from industries which were virtually irrelevant to game design when games were fire-and-forget products. Great article – it throws a lot of light on the 'games as a service' mindset that we need in the F2P world. There's so much we can learn from industries which were virtually irrelevant to game design when games were fire-and-forget products.

]]> http://www.icopartners.com/blog/archives/1086/comment-page-1#comment-1636 TedHoward Sat, 06 Feb 2010 10:10:15 +0000 http://www.icopartners.com/blog/?p=1086#comment-1636 There are 'red carpet' programs. You don't notice because you're not a whale and they VIP treatment is done 'tactfully' just as you suggest. There are 'red carpet' programs. You don't notice because you're not a whale and they VIP treatment is done 'tactfully' just as you suggest.

]]> http://www.icopartners.com/blog/archives/1086/comment-page-1#comment-1633 Jen Bolton Wed, 03 Feb 2010 17:11:19 +0000 http://www.icopartners.com/blog/?p=1086#comment-1633 I had a nice experience with TellTale Games recently: their newsletter is always brilliant, and the latest one contained a discount offer to drive participation in a marketing survey. The survey was intelligently designed and took me about 10 minutes to complete. I did it on Saturday, and this morning I received a friendly email with my discount code, suggesting that if I didn't need it (likely to be the case for fans), I could forward it along to a friend. Those nice folks at TellTale, they Get It. I had a nice experience with TellTale Games recently: their newsletter is always brilliant, and the latest one contained a discount offer to drive participation in a marketing survey. The survey was intelligently designed and took me about 10 minutes to complete. I did it on Saturday, and this morning I received a friendly email with my discount code, suggesting that if I didn't need it (likely to be the case for fans), I could forward it along to a friend. Those nice folks at TellTale, they Get It.

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