Follow us
RSS Feed   Facebook   Twitter
Categories
  • Services
    Looking to launch in Europe, or optimize your existing European business? Our consultancy services can help you to put together sound strategies to guide your business plans, service operations and customer communications. Find out more
  •  
  • Solutions
    At ICO, we have extensive, current knowledge of the European online games market and its variety of operators, and we're ideally placed to help you set up, develop or extend your European online games operations.

Archives Business & Start-ups Economics & Virtual goods Game Blogs Misc RSS Social Games Twitter List
  • ICOers Follow us on Twitter!
Virtual Worlds Blogs Cloud
Age of Conan Android apple Blizzard browser-based City of Heroes community management Conference development digital distribution EA europe Eve Online F2P Facebook FPS free to play Game as a Service Game Connection Game Industry GDC hardware ICO ICO Media ICO Partners iPhone KGC LOTRO Marketing MMO MMORPG nexon Nordic publishing Recruitment service design Slideshare Social Games social networking SOE Sony steam twitter WOW xbox360
«
»

Worlds in Motion Summit – Business in the Old Continent

14th January 2009 by Thomas

Share

We are very pleased to announce today that our submission for this year Worlds in Motion Summit that will take place in San Francisco the same week as the GDC has been accepted.

Here is the description (from the official website):

(306) Online Games: Europe Challenges
Speaker: Thomas Bidaux (CEO, ICO Partners)
Date/Time: TBD
Experience Level: All
Track: Worlds in Motion Summit
Format: 20-60 minute Lecture

Session Description
With the rise of the Asian markets in the online gaming industry, Europe has been given less attention recently. Many developers and publishers see it as a sub-set of the general western market. However, Europe currently represents a strongly under estimated space. Last few years though have proven that Europe represents a huge market when properly handled : World of Warcraft western audience is 50% based in Europe and the Guild Wars franchise sold more there than in the US thanks to their strong focused European strategy. Domestic games have found success often with a different approach compared to American or Asian games : EVE, Dofus, Runescape, Gameforge, Bigpoint. The lecture will focus on two aspects: 1. An introduction to specifics and main actors in the European market. 2. How to build your strategy to tap your game’s potential in Europe.

This is obviously quite exciting for us and we are very happy that the Board actually showed interest in the topic. Europe is not always the best served territory for Online games and actually giving the green light to such a lecture is sending the right message. Now, the trick will be to find a way to cram as much information as possible into the session duration. Quite the challenge.

Tags: ,

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
blog comments powered by Disqus