Kickstarter Zeitgeist – part 2

4th October 2012 by Thomas

Since last June and my blog post on Kickstarter, I haven’t really moved on. I am still quite obsessed with it and its evolution.

I have run the same numbers (same methodology) as last time and made a short presentation under the same format to see where it was going. You can find it below:

Kickstarter and Games – September 2012 from ICO Partners

So the main take away for me, is that the Median (and bear in mind my sample excludes project below $10,000) is really growing, at $29k now, making it quite interesting for studios of the right size (or with the right size of projects rather). The very large projects have slowed down, probably due to the summer. Overall though, there is still way more money injected into the game industry via Kickstarter now than ever before. And I think that’s good.
Last time, I hadn’t the time to run the Appsblogger data and integrate them in my slides. Rather than mix them with the set of slides this time around, I thought I would make a deck just for those numbers, especially as they are aging rapidly (as a reminder, these are the data of all Kickstarter projects, regardless of their success or failure, across all categories):

Kickstarter – General data from ICO Partners
Hopefully, you will find interesting informations in there. Finally, I wanted to point out 2 blog articles from Kickstarter themselves:

 

There. I can consider my current Kickstarter itch scratched. It might come back, in which case I will likely share more than just data and data analysis.

12 Responses to “Kickstarter Zeitgeist – part 2”

  1. Steven Davis Says:

     It would be great to drill into these numbers as to what people are “buying”. For the board games, I think a lot of the money is going into miniatures projects which have really different bonus models… very generous as they hit milestones as marginal costs are near zero. For computer games, I’m not so sure as “added features” look more like “Hey, shouldn’t this be here anyway?”.

  2. Median Kickstarter for games $19k | Backer News – the best Kickstarter and IndieGoGo Projects Says:

    [...] more at http://www.icopartners.com/blog/archives/3042 Posted in: New Projects [...]

  3. Kickstarter games project’s average take on the rise | VG247 Says:

    [...] to a study by ICO Partners, the average median raised by games projects on Kickstarter is now $29,000. That’s a [...]

  4. Kickstarter games project’s average take on the rise | Gaming R.S.S. Says:

    [...] to a study by ICO Partners, the average median raised by games projects on Kickstarter is now $29,000. That’s a [...]

  5. icopartners Says:

    Board games and video games behave very differently from the general observations I can make. Stretch goals have bigger impacts on board games than on video games for instance.

    I don’t have statistical data on this and I imagine it would  be difficult (ie: time consuming) to set up. I can say that most games are digital up to the $50 pledge mark and generally start to offer physical rewards after that. 

  6. Kickstarter and Games – Secrets Unlocked « shout4games Says:

    [...] Gamasutra, Icopartners Kickstarter and Games – September 2012 from ICO Partners Share this:TwitterFacebookLike [...]

  7. The median for Kickstarter games is $29K (and other fun facts) Says:

    [...] following information is courtesy of ICO Partners, which recently conducted a study on all Kickstarter games over $10,000 that were successfully funded through September [...]

  8. Cheeseness Says:

     Would you be interested in talking about your rationale for only including successful projects? It seems like the health and growth of Kickstarter as a platform would be better revealed by exploring the relationships between successful and unsuccessful projects.

    For those of us scrutinising the impact Kickstarter has had on Linux’s recognition as a viable gaming platform, it’s been worth noting that only around half of the campaigns offering Linux support of some kind have committed to that (either through not being funded or not reaching a stretch goal for Linux support).

  9. icopartners Says:

    Sure thing. The data is collected manually. Collecting the failed projects is a lot more complicated than collecting successful projects. Ideally, I would collect both as there is much to learn from failures, but I had to draw the line to what was practical to collect.

    That’s also why I find the data from appsblogger so valuable as it encompass all the projects.

    I like your comment about Linux – I haven’t included platform data this time around because I am not happy with the collection method, but that’s also a very important angle to consider for games projects.

  10. Fabien Says:

    Nice overview, I believe adding a couple of relevant study cases would be a plus (Ouya notably), and could lead to interesting heads up on the different strategies used on Kickstarter (like “why did Ouya go on KS ?”).

  11. icopartners Says:

    We have explicitly excluded Ouya as this is a Technology project rather than a Game project. Very happy to share my thoughts about it though, it just didnt fit into the analysis we wanted to do.

    So clearly the Ouya went to Kickstarter to get PR and attention, as well as getting a first base of users. The size of that userbase is clearly insignificant for them to be successful, but the visibility they got, both from users AND developers makes is a success. That also puts them in a great position to discuss with partners essential for their next phase: retail distributors.

    The clever bit was not just to go on Kickstarter, but to put themselves as a Game project, when they are clearly not. The Ouya as a console is going to support non-games functionalities, but beyond that, it had a category that was a more accurate of the project in the Technology category. By sticking in Games though, they ensured they maximised their chance to get the visibility to the audience they wanted to reach. In my eyes, this is an abuse of the KS system: they use the category as the audience category rather than the project category. Not a big issue and good on them, but it still feels a bit cheeky to me.

  12. Fabien Says:

    Thanks for the thoughts on Ouya, I pretty much share it.

    Now it’s only an exemple of a possible study cases, I guess there are plenty of other cases to survey, in the successes as much as failures.

    ps: salut de Seoul :)

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