As indicated earlier, I took part in a series of talks regarding self-publishing, during an event organized in London by TIGA yesterday. During the few minutes that were allowed to me, I focused on simple reasons why marketing campaigns are often underperforming, and how to avoid these. The slides are below, slightly updated since the event, and don’t hesitate to comment on it if you feel like it !

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Last month in Munich I spoke about social games, common myths about them and the relative truth for each of them. While we have been working on social games projects for a while, we aren’t as familiar with this part of the industry as we are with the MMO space, for instance. Researching for this lecture was a lot of fun and a learning experience.

Because of the evolving nature of the social games, we are still at the very beginning of the story, and I expect the presentation to get outdated very quickly.

I had the opportunity to talk to people working at the biggest social games development studios during the process, and a lot of the content here comes from those discussions (which were full of hopes as well as frustrations). Here it is for you to read:

Which myth have I missed? What did you believe about social games that wasn’t true in the end?

When on Friday, July 9th 2010, more than 100 visitors listened to the opening panel of the Community Manager Conference in Leipzig, it was possible to see the excitement in their faces from my chair next to the other panel members. Excitement possibly coming from the opening speech just a few minutes ago and either seeing a lot of familiar faces in the audience or being new to the field and expecting to take away a lot of useful tips.

The opening speech made it very clear. Asking the audience ‘What is Community Management?’ brought it straight to the point why a Community Manager Conference does make sense. It’s by far not the very first time I saw this question being raised and everyone giving a different answer. The first time was years ago and still not much seems to have changed. No wonder then that the audience got excited hoping to know the answer by the end of the day. This, on the other hand, would have been a wonder. Nonetheless, the CMC proved to be a stepping stone for many who are now hoping to be able to visit similar events in the future – and maybe one day be able to answer this question without second thoughts and hesitation.

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Spring is always a busy period as far conferences and events are concerned. And the calendar this year happened in a way that the week of the 25th of April see no less than the 3 events collides in terms of dates:

• The Nordic Game conference will take place in Malmö (Sweden) from the 27 to the 30th of April
• Quo Vadis will take place in Berlin (Germany) from the 27th to the 29th of April
• The first iteration of the Webgame Conference will be on the 29th of Paril, in paris (France)

All of them I wanted to attend to, for different reasons, but that is obviously not possible. Read the rest of this entry »

The event in Hannover proved to be very good. I was particularly impressed by the content, all the speakers being very good in their field. But there is something that needs to be said on the organisation as well which was spotless. It reminded me of the Nordic conference in the sense that it looked perfect from where I stood, especially as a speaker. The organisation, the audience, the facility, all were great.

I will definetely attend again given the opportunity.

This being said, I also wanted to share here the presentation I gave there. You will find it familiar as I have been speaking on the topic quite a lot for the past 12 Months, but numbers have been refreshed, so it might still be worth a read for some of you. Read the rest of this entry »