18th February 2014 by Thomas
Available now is our latest market report. We have taken an in-depth look at the MOBA sub-genre, specifically its presence on the European markets. This is an extensive report, looking at each game as well as every single market, and drawing an interesting picture of the current trends in the genre.
With an estimated revenue for all the games in Europe of €173m ($237m) for 2013, MOBA games have been growing very rapidly in the past few years and should continue to develop for the foreseeable future. Below, you can find the foreword to the report as well as the table of contents. As usual, don’t hesitate to contact us if you have any questions. Read the rest of this entry »
4th February 2013 by Thomas
We are very happy to announce that we have released our first market report directly available on the website. This is a very specialised report as we looked into client-based MMORPGs specifically, with a deeper look on how they perform in the largest countries of the region (UK, France, Germany, Spain, Italy and Poland).
14th December 2012 by Thomas
In preparation for this week’s panel at Evolve, I refreshed the data collected on the successful Kickstarter Video Games projects. We decided at the last minute to focus more on projects stories rather than talking about data on the platform, but as the work was done, and it was 3 months since the last time I had a look, now is the perfect opportunity for a blog post on this. Read the rest of this entry »
4th October 2012 by Thomas
I have run the same numbers (same methodology) as last time and made a short presentation under the same format to see where it was going. You can find it below: Read the rest of this entry »
13th June 2012 by Thomas
New success stories emerge regularly, and there are now 10 games successfully funded that way beyond $500,000. Not a small feat!
We’ve been working on a Kickstarter project with a client, and as this progressed I grew very concerned that the popular perception of Kickstarter = success is not complete, and that anyone thinking of funding their project this way should look at it very closely before going there and asking for hundreds of thousands of dollars. There aren’t a lot of data points to check, so we decided to do some research to understand the platform and its current capacity better. Read the rest of this entry »
14th May 2012 by Diane
I was asked recently by a friend if I had some numbers about the tablet market in Europe, so I thought I could as well write a blog post about it.
To make it short : Yes, the tablet market is growing in Europe. According to market research institute Canalys, shipments are up 180% yoy to 4.7 million in EMEA. Nonetheless, the growth has been much slower than in the US and Asia Pacific. The research points difficult economic conditions in Europe (according to Gartner, PC shipments declined too), and the lack of content compared to the US (less localised services, such as Netflix & Hulu, and less local(ised) content on Apple, Google and Amazon).
I’ve made a quick chart to summarise the shipments :
Examining public data from IDC and Gartner that I have seen so far seem to place the total EMEA tablet shipments to date at the end of Q1 2012 to about 30 million, which should amount to an installed base of around 25 million. That seems to be confirmed by this report from Futuresource Consulting, which pins the installed base for tablets to 18 million in Europe at the end of 2011 (a bit less than half the US number at 37 million.)
Regarding individual countries’ installed bases, I was able to find the following data :
A bit more info about the tablet market in Europe, Amazon’s Kindle Fire is not available on the Old Continent yet. According to Comscore, the OS breakdown is as follows :
Regarding demographics, tablet owners in Europe are mostly male (62%), in greater proportion than smartphone owners. 42% are aged 25-44.
In terms of income range, most of the tablet owners have revenues comprised between 20 and 40k€ yearly, which shows that the devices are not reserved for the high incomes, although they remained a bit more skewed towards high incomes than the smartphones:
In terms of cross-platform ownership, Spain is ahead, followed by France, UK and Italy :
26th March 2012 by Thomas
We all managed to avoid the GDC flu but are still pretty quiet for now, waiting for a time when the workload eases up and we can blog more frequently again. TO hold you over a bit until then, here are the presentations from the lectures Diane and I delivered during the week of the GDC.
In chronological order, here are the slides from my presentation during the Social and Online Game summit of the GDC:
I ran out of time and couldn’t cover the case studies in the end, so even if you attended you should find a few extra details in here.
Diane lectured on Business Models: current trends and perspective for the future. She didn’t run out of time, and some of the slides don’t speak for themselves very well, but you may still find the presentation useful:
18th November 2011 by Diane
Here are the slides from my presentation today at Browser Games Forum:
8th November 2011 by Thomas
Diane and I are in Korea this week, attending the KGC 2011 in Daegu at the moment and in Busan for the Gstar from Thursday.
This morning I gave a lecture entitled “Past, present and future of online games in Europe” and, as usual, I am sharing the slides over here and on slideshare:
2nd May 2011 by Diane
As the recent game announcements have been multiplying, Mobile is the new frontier for online games and MMOs. The technical constraints have been mostly overcome, and the apparition of a hardcore audience playing mostly from home has made the main problem (good enough ping) less painful. The possibility of free apps with in-app purchases have finally make the business part of it sensible. It’s thus no surprise that many games are announced. However, as games like Pocket Legends find success, the room for growth is increasingly moving, like for social games, to outside of the US/English-speaking territories. What’s the market looking like in Europe? Read the rest of this entry »
28th April 2010 by Diane
It is interesting for all browser-based games, but also for client-based games websites and funnel design, to have an idea of what the dominant browsers are on the market.
The analytics solution StatCounter gives browser market shares for Europe and individual countries, based on hits on the 3M websites using their solution. It is interesting to look at them and realize that there are indeed wide differences from one country to another.
The overall Europe browser usage share looks like this :
IE : 44%
Firefox : 39%
Chrome : 8%
Opera : 4%
Safari : 4%
It actually conceals quite different situations on a local level – Turkey has a very strong IE dominance, and countries like UK, Germany, Denmark and the Netherlands show a still strong resistance from IE against Firefox. In most European countries the IE market share has dropped following a EU legislation preventing Mucrosoft from bundling IE with Windows.
In Eastern Europe countries, Firefox is historically very dominant, and Opera is stronger (12% in Poland) but seems declining. Chrome has been growing in most countries, but remains under 10% everywhere. Safari is relatively low in Western Europe and almost non-existent in Eastern Europe, where Macs are very rare.
The country-by-country market share for browsers in Europe looks like this :
So, better not make your website and your user flow optimised only for Internet Explorer.
26th November 2009 by Diane
Last week, Diane was at an Online Games summit in Ankara, keynoting the event and meeting actors of the Turkish online games industry. It was a honour to be invited there, and she was very happy to learn more about the Turkish market, which is one of the big ones in Europe already, and is still in a phase of rapid growth.
As more Asian and American eyes are turning to the European market (since market is less mature and the Chinese market is increasingly closed), Turkey is emerging as a rising star of the European region for online games. The country has the second biggest population of the region, and a majority of them are young (60% are under 35) and educated. According to a recent Comscore report, Turkey is the 3rd most engaged Internet audience in the world. The games websites category there has a 68% penetration, higher than in the UK. According to government statistics, 24% of Turks aged 16+ played network games with other people in 2008.
15th July 2009 by Diane
The lecture went really well, even if Thomas didn’t have time to insert a few Bastille Day jokes ! The slides can be downloaded here and seen below:
To renew the disclaimer in the presentation, a lot of the numbers are estimates based on various sources. If you have official numbers for any of those games, please contact us and we’ll update it!
18th June 2009 by Diane
The Interactive Advertising Bureau has released a draft of standard guidelines for in-game advertising. This is a very good move for the medium, as keeping network-specific standards made the medium inapproachable for the vast majority of marketers and media buyers, used to be able to compare and optimize campaigns across different media and networks. The guidelines are dedicated to measuring impressions on dynamic billboard ads, and the draft shows a lot of challenges in defining what counts as a valid standard impression (eg how to rule out impressions from bots, player or developer-induced impression manipulations, etc), but still it should be encouraged as a step in a good direction, and every developer or publisher planning to offer in-game advertising should have a look.
Tags: in-game advertising
2nd June 2009 by Thomas
EA Phenomic announced last week that their collectible online RTS Battleforge now had a free version, available to anyone intrigued by the game’s concept. The core revenue model of the game will remain the same, centered around a virtual currency you can purchase online (or by redeeming codes in the game boxes, transorfming all those Battleforge dvd case into prepaid cards) and then use to buy booster packs à la Magic the Gathering containing new units for you to choose from for your battles.
A really nice move, but why wait so late? Read the rest of this entry »
9th April 2009 by Thomas
The legal frameworks of the different countries around Europe contribute to the complexity of the territory. It is quite a challenge to establish a service and its rules and have them actually comply to all the different requirements of those various countries. When they don’t contradict each other, even in the same country, as it sometimes happens.
The other real pain, is, like for any proper persistent world, the fact the legal system is always evolving and it is important to keep an eye it. What was fine and perfectly legal yesterday might be forbidden tomorrow. Read the rest of this entry »
11th March 2009 by Diane
New NPD study shows that online gaming on consoles and handhelds in the US grew from 19% in 2008 to 25% in 2009, while PC remains largely majoritary, at 87% versus 90% last year (this last figure via ArsTechnica).
That would give a graph like that if we understand it right :
Amongst consoles, 50% of console online gamers played on Xbox360, while Wii was growing from 18% to 29%, and PS3 came third.
26th February 2009 by Diane
Gamasutra relays a report by Seattle Post that shows Microsoft numbers for Xbox Live Gold subscribers. The more recent figures are from February 2008, showing that 56% of all Live members were Gold (60% in the US). The percentage was actually down 4 points yoy.
At that time there were 10M announced Live members , so that was about 5.5M Gold subscribers – if the proportion was still the same today (it might have increased since thanks to the NXE, which has brought them 3M members since November 08) that would be 9.5M Gold subscribers (there are 17M Xbox Live members). According to the latest numbers on VGChartz there are 28.5 millions of Xbox 360 distributed worldwide -the total Live members accounts are about 60% of that. Read the rest of this entry »
23rd February 2009 by Diane
Reported on Gamesindustry.biz , that’s 3 months after the first million registered users (and 7 months after going live). The European version, live since January, seems not doing bad either, with servers regularly full or almost .
Core, PC players-targeted genres are doing well when it comes to client-based F2P games (much better than more casual genres, increasingly impossible to do outside a browser, or those whose audience usually plays on console). A core genre with a casual enough product (in the sense of being inclusive with players of all skill levels, meaning the vast majority of (losing) players can have a good time, and requiring little coordination/planning/advanced group tactics at the first level of gameplay, and that the business model makes it enjoyable for free players to play) is a good formula. Combat Arms seems to have found a good balance there, with a simple product accessible to a large number, focused on small team close combat and with largely unintrusive micro-payments. Read the rest of this entry »
19th February 2009 by Diane
According to a new Comscore study (users aged 15+, Dec 08 vs Dec 07). Good news for social games !
UK, Spain, Portugal, Denmark and Italy were the countries with the biggest penetration of social networking.
Also in the study : Facebook grew 443% in one year in France thanks to localization, and has now overtaken Skyrock.
The social networking landscape still remains pretty diverse in Europe – that isn’t shown in the study- but the overall usage is very high. For comparison, Emarketer recently published a similar study showing that the penetration rate was 41% in the US. That encompasses all year 2008 though, not just December as the Comscore figures.