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10th August 2009 by Thomas

GDC Austin 2009: get your 20% discount code here!

Thomas’ seat on the GDC Austin Advisory Board comes with a few perks. The best one is a code to get a 20% discount for any pass, which can apparently be combined with the early bird discount (which ends this Thursday, 13/8). Think Services kindly gave us their blessing to share the code (GDCAADVISORY) on our blog, so use it and share it!

gdcaustin_adboard_friendsfamily1



Posted in Events, ICO Partners

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7th August 2009 by Thomas

Localise and shine: it may be easier than you think

Tower of Babel

MMOs often don’t get localised, and those that are often offer very few languages. Compared to almost all other video games with a budget in the same range, an MMO will be featured in 10x fewer languages.

Why is that?

The main reason is probably player expectations. The moment a game is announced to be available in [X] language, a seed is planted within that player community about the kind of experience they can expect to have. Since an MMO is much more a service than a product (and we can go on about that for days!), it’s not unreasonable for players to expect that the service will include thorough, good quality localisation. It’s very important for developers and publishers not to be daunted by these expectations, but to grasp and manage them thoughtfully from the beginning. Read the rest of this entry »



Posted in Events, ICO Partners

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