As growth in the European online games market attracts American and Asian publishers to release their games in Europe, the first and most pressing question to address is whether to license to a local operator, or establish a corporate presence in Europe to handle local service operations.

It is useful to think about an international release plan for your game long before actually implementing it. Adding territories may impact the way that your service is structured for the domestic market, especially if this original version is in English (and can thus easily become a de facto “global English version”.) Read the rest of this entry »