23rd May 2011 by Diane

Paris Web Game Conference 2011

Last week, I attended the Paris web Game Conference 2011 organized by the French national videogames developer trade body, SNJV, and the digital university IIM. The program was mainly composed of panel discussions with the leaders of French web/social/mobile games developers : Boostr, Kobojo, Bulkypix, Prizee, Weka, Feerik, Owlient…


I won’t have time for a long transcription, but here were the most interesting remarks from the speakers :

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28th February 2011 by Martin

Quora Growing – Is It Time For Community Managers To Engage On It?

Towards the end of 2010 and at the beginning of 2011 I noticed a sudden influx of new followers on my Quora account. What happpened? Many sites put Quora on their watch list of hot websites for 2011 raising a lot of interest from people who haven’t heard about it before (e.g. The Telegraph). In fact, the platform is so hot right now that Silicon Valley’s latest gossip is that Quora’s founders have rejected a $1 billion offer. Now that a more casual audience is joining the service, it raises the question if games companies and their Community Managers need to get involved.


Before you say “no”, consider that it also took its time for Facebook and Twitter to become almost an essential part of nowadays Community Management and there were sceptics in the beginning. Searching for big names in the video games business on Quora shows that there aren’t many followers for most of them. Outstanding examples are companies like Zynga (2500+ followers for both Zynga and Farmville) and Rockstar Games (900+ following the company but only 60+ following Grand Theft Auto). Looking at the questions it is obvious that the focus lies on business and industry related topics rather than tips and tricks for the games themselves.

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16th February 2011 by julien

Games as a Service: The Water Cooler Analogy



For the past years, our very own Thomas has been going around the world, preaching about Games as a Service, the whole idea that focusing on all aspects of a game that are not core gameplay not only can drastically increase all key performance indicator in an online game, but also prove very profitable. Now,  Ubisoft Toronto’s head Jade Raymond recently showed a pretty good understanding of this concept by using a interesting analogy. She said, while talking about a new project : “Games aren’t just what you talk about around the water cooler, they’re becoming the water cooler itself …


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23rd July 2010 by Martin

Community Manager Conference – Why you should have been there!

When on Friday, July 9th 2010, more than 100 visitors listened to the opening panel of the Community Manager Conference in Leipzig, it was possible to see the excitement in their faces from my chair next to the other panel members. Excitement possibly coming from the opening speech just a few minutes ago and either seeing a lot of familiar faces in the audience or being new to the field and expecting to take away a lot of useful tips.


The opening speech made it very clear. Asking the audience ‘What is Community Management?’ brought it straight to the point why a Community Manager Conference does make sense. It’s by far not the very first time I saw this question being raised and everyone giving a different answer. The first time was years ago and still not much seems to have changed. No wonder then that the audience got excited hoping to know the answer by the end of the day. This, on the other hand, would have been a wonder. Nonetheless, the CMC proved to be a stepping stone for many who are now hoping to be able to visit similar events in the future – and maybe one day be able to answer this question without second thoughts and hesitation.

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7th August 2009 by Thomas

Localise and shine: it may be easier than you think

Tower of Babel

MMOs often don’t get localised, and those that are often offer very few languages. Compared to almost all other video games with a budget in the same range, an MMO will be featured in 10x fewer languages.

Why is that?

The main reason is probably player expectations. The moment a game is announced to be available in [X] language, a seed is planted within that player community about the kind of experience they can expect to have. Since an MMO is much more a service than a product (and we can go on about that for days!), it’s not unreasonable for players to expect that the service will include thorough, good quality localisation. It’s very important for developers and publishers not to be daunted by these expectations, but to grasp and manage them thoughtfully from the beginning. Read the rest of this entry »



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7th April 2009 by Diane

Future and challenges of community management

networkThere have been  a few very interesting blog posts in the last weeks after a IGN Vault post by our estimated former colleague Richard Weil (now Community Director for Cartoon Network’s Fusion Fall) discussing  the future of the community management profession.

The debate is extremely interesting, so we just wanted to reflect on it and  think out loud on where we think OCR (Online Community Relations) is going in the online games industry.

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Posted in Events, ICO Partners