Photo Brooks Elliott

A common attitude of traditional video games developers starting in the free to play model is to assume that because the game is free, players will be grateful and, if given the right marketing exposure to raise awareness,  will come in numbers to enjoy this “gift” that the developer is giving them.  It is understandable for newcomers to the F2P model to think like that at first, because they are used to charge for the fruit of their work, but it’s definitely delusional. It is actually a selling process (even though it’s free). Would you be expecting to do a lot of sales by just putting a product out there there and letting customers come to you? Then don’t do it with free to play games either. Read the rest of this entry »