1st July 2011 by Diane
Differences in online games publishing between Asia and Europe
As Asian online games publishers expand in the West, more and more of them are opening European offices and starting operating games for the European market. This approach is in our opinion much more rewarding long-term than just licensing the games to a local publisher, but it also has it pitfalls due to the differences in consumer habits and expectations. Here are a few examples of such differences and the difficulties they can trigger. Of course, please keep in mind we have a European point of view and are aware of the specificities and differences inside Asian cultures and inside European ones – so please excuse the inevitable generalisations. Read the rest of this entry »
Posted in Events, ICO Partners
(3 votes, average: 5.00 out of 5)29th October 2010 by julien
Smarter Marketing : The Slides
As indicated earlier, I took part in a series of talks regarding self-publishing, during an event organized in London by TIGA yesterday. During the few minutes that were allowed to me, I focused on simple reasons why marketing campaigns are often underperforming, and how to avoid these. The slides are below, slightly updated since the event, and don’t hesitate to comment on it if you feel like it !
View more presentations from ICO Partners.
Tags: campaign, Event, Games, Julien, Marketing, Speech, Tiga, video games, Videogames
Posted in Events, ICO Partners
(2 votes, average: 5.00 out of 5)26th October 2010 by Jen
Upcoming talks by ICO
Here’s a quick update about a couple of speaking engagements we’ve got coming up:
On 27th October –that’s tomorrow! — Julien will be giving a talk on “Smarter Marketing” at TIGA’s half-day event in London, How to Self-Publish and Market Your Game.
Then, on 5th November, Martin will be at the browsergames forum in Offenbach, Germany talking about “Games as a Service”.
If you’ll be in attendance, please stop and say hello! More events news will be on the way soon.
Tags: browser-based, browsergames, Conference, Event, forum, Games, Germany, Julien, London, Marketing, Martin, Offenbach, Service, service design, speaking, Tiga, United Kingdom, Videogames
Posted in Events, ICO Partners
(3 votes, average: 5.00 out of 5)3rd September 2010 by Martin
MMO Facebook Pages – An Unfinished Business?
I recently came across a very interesting report published by the Altimeter Group. “The 8 Success Criteria For Facebook Page Marketing” compares the Facebook pages of high profile brands and gives them a rating. They’ve researched 8 criteria which highly affect the success of a Facebook page, created a scorecard and evaluated each of the 30 pages, giving them a score from 1 to 5 for each criteria. After seeing the criteria and the result, I could well imagine that Facebook pages of well known MMOs (published and in development) might not score too many points as well. I was curious and put together a pool of 17 MMO Facebook pages, half of them subscription based, the other half Free2Play/Fremium client or browser based MMOs (incl. Facebook games). For a detailed description of all the criteria and and methods I recommend reading the actual report on Slideshare but read on for my observations on those 17 pages.
Tags: Advocacy, Aion, Altimeter, Altimeter Group, Communication, Community, Community Manager, Criteria, Evangelists, Facebook, Facebook Page, Facebook Page Marketing, Guild Wars, Guild Wars 2, Landing Page, Like, Lord of the Rings Online, LOTRO, Marketing, Merchandise, MMORPG, Pages, Participation, Report, Runes of Magic, Runescape, Social Network, social networking, Star Trek Online, Success
Posted in Events, ICO Partners
(2 votes, average: 5.00 out of 5)