3rd September 2010 by Martin
MMO Facebook Pages – An Unfinished Business?
I recently came across a very interesting report published by the Altimeter Group. “The 8 Success Criteria For Facebook Page Marketing” compares the Facebook pages of high profile brands and gives them a rating. They’ve researched 8 criteria which highly affect the success of a Facebook page, created a scorecard and evaluated each of the 30 pages, giving them a score from 1 to 5 for each criteria. After seeing the criteria and the result, I could well imagine that Facebook pages of well known MMOs (published and in development) might not score too many points as well. I was curious and put together a pool of 17 MMO Facebook pages, half of them subscription based, the other half Free2Play/Fremium client or browser based MMOs (incl. Facebook games). For a detailed description of all the criteria and and methods I recommend reading the actual report on Slideshare but read on for my observations on those 17 pages.
Tags: Advocacy, Aion, Altimeter, Altimeter Group, Communication, Community, Community Manager, Criteria, Evangelists, Facebook, Facebook Page, Facebook Page Marketing, Guild Wars, Guild Wars 2, Landing Page, Like, Lord of the Rings Online, LOTRO, Marketing, Merchandise, MMORPG, Pages, Participation, Report, Runes of Magic, Runescape, Social Network, social networking, Star Trek Online, Success
Posted in Events, ICO Partners
(2 votes, average: 5.00 out of 5)26th January 2009 by Diane
9 online games/MMO trends for 2009 – part 1
Like every new year, it’s time for looking back at the past one and trying predictions for the next one. We are quite late in the exercise as we post this, so we’ll concentrate on the predictions part for the future. These are based on our observations and deductions and various chats with clever people from the industry. We might be right or wrong, but what is sure is that this industry is moving very fast, and is fascinating to watch. Anyway, it will be fun to check at the end of the year to see where we guessed right and where we missed – most of the points seem to us to be quite logically tied together at the moment.
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Tags: Acclaim, Age of Conan, AQWorlds, Bigpoint, browser-based, digital distribution, Fallen Empire, Fiesta, Flyff, free to play, Fusionfall, Gameforge, Habbo, HoMM Kingdoms, InstantAction, MApleStory, Neopets, Ohai, Pixie Hollow, Power RAcing, QuakeLive, Runescape, Stardoll, Trion, Webcarzz, Webkinz, zOMG
Posted in Events, ICO Partners
(5 votes, average: 4.80 out of 5)