3rd September 2010 by Martin

MMO Facebook Pages – An Unfinished Business?

I recently came across a very interesting report published by the Altimeter Group. “The 8 Success Criteria For Facebook Page Marketing” compares the Facebook pages of high profile brands and gives them a rating. They’ve researched 8 criteria which highly affect the success of a Facebook page, created a scorecard and evaluated each of the 30 pages, giving them a score from 1 to 5 for each criteria. After seeing the criteria and the result, I could well imagine that Facebook pages of well known MMOs (published and in development) might not score too many points as well. I was curious and put together a pool of 17 MMO Facebook pages, half of them subscription based, the other half Free2Play/Fremium client or browser based MMOs (incl. Facebook games). For a detailed description of all the criteria and and methods I recommend reading theĀ actual report on Slideshare but read on for my observations on those 17 pages.

Posted in Events, ICO Partners

19th February 2009 by Diane

Three Quarters of European Internet users visit social networks

crystal_clear_app_internetAccording to a new Comscore study (users aged 15+, Dec 08 vs Dec 07). Good news for social games !

UK, Spain, Portugal, Denmark and Italy were the countries with the biggest penetration of social networking.

Also in the study : Facebook grew 443% in one year in France thanks to localization, and has now overtaken Skyrock.

The social networking landscape still remains pretty diverse in Europe – that isn’t shown in the study- but the overall usage is very high. For comparison, Emarketer recently published a similar study showing that the penetration rate was 41% in the US. That encompasses all year 2008 though, not just December as the Comscore figures.

Posted in Events, ICO Partners

29th January 2009 by Diane

News roundup 29/01/08

Posted in Events, ICO Partners