3rd September 2010 by Martin
I recently came across a very interesting report published by the Altimeter Group. “The 8 Success Criteria For Facebook Page Marketing” compares the Facebook pages of high profile brands and gives them a rating. They’ve researched 8 criteria which highly affect the success of a Facebook page, created a scorecard and evaluated each of the 30 pages, giving them a score from 1 to 5 for each criteria. After seeing the criteria and the result, I could well imagine that Facebook pages of well known MMOs (published and in development) might not score too many points as well. I was curious and put together a pool of 17 MMO Facebook pages, half of them subscription based, the other half Free2Play/Fremium client or browser based MMOs (incl. Facebook games). For a detailed description of all the criteria and and methods I recommend reading the actual report on Slideshare but read on for my observations on those 17 pages.
Tags: Advocacy, Aion, Altimeter, Altimeter Group, Communication, Community, Community Manager, Criteria, Evangelists, Facebook, Facebook Page, Facebook Page Marketing, Guild Wars, Guild Wars 2, Landing Page, Like, Lord of the Rings Online, LOTRO, Marketing, Merchandise, MMORPG, Pages, Participation, Report, Runes of Magic, Runescape, Social Network, social networking, Star Trek Online, Success
19th February 2009 by Diane
According to a new Comscore study (users aged 15+, Dec 08 vs Dec 07). Good news for social games !
UK, Spain, Portugal, Denmark and Italy were the countries with the biggest penetration of social networking.
Also in the study : Facebook grew 443% in one year in France thanks to localization, and has now overtaken Skyrock.
The social networking landscape still remains pretty diverse in Europe – that isn’t shown in the study- but the overall usage is very high. For comparison, Emarketer recently published a similar study showing that the penetration rate was 41% in the US. That encompasses all year 2008 though, not just December as the Comscore figures.
29th January 2009 by Diane
- Flying Labs opens a casual MMO division (“family-oriented”)
- Games Convention Leipzig is cancelled, but Games Convention Online will take place there from 31/07 to 2/08, dedicated to online games and especially browser games.
- Internet in 2008 in numbers.
- Study from Pew Research shows 35% of all US internet adults have a social network profile. For 18/24 years old it’s 75%. 50% of the US adult socnet users have a profile on MySpace, 22% on Facebook.
- SOE partners with PopCap for casual games on the PSN.
- WOW to have accounted for 50% of Activision Blizzard’s earnings last fiscal year according to analyst.
- Console manufacturers impacted by recession.